Papers

Tan, S. Y. et al. (2009). Brand-building in Taiwan: Asustek, from contract manufacturing to brand-building. Recommended for publication in the proceedings of the 3rd China Goes Global Conference (Harvard University, Cambridge, September 30--October 2), 2009.

Tan, S. Y. et al. (2009). Country report (Taiwan): How can Taiwan continue to grow its economy as its contract manufacturing customers increasingly shift to engage suppliers in other economies offering lower manufacturing costs? MBA coursework report, National University of Singapore, 2009.

Tan, S. Y. et al. (2008). Whither global strategy? A dilemma for developing country firms. (Microsoft Powerpoint presentation). MBA coursework report, National University of Singapore, 2008.

Tan, S. Y. et al. (2007). Marketing management case analysis (AMD). MBA coursework report, National University of Singapore, 2007.

Tan, S. Y. (2004). Did I make all the right choices?: The role of symbolism in the IS tertiary education process. B. Comp Thesis, National University of Singapore, 2004.

Musings

Tan, S. Y. (2010). Cashless Payment: Multi-choice muddle, The Straits Times, Forum, Jun 18, 2010.

Tan, S. Y. (2010). Too many add-ons: Isn't a mileage-only fare model sufficient?, The Straits Times, Forum, May 14, 2010.

Tan, S. Y. (2010). Adding more trips doesn't necessarily increase commuter comfort, The Straits Times, Forum, Jan 26, 2010.

Tan, S. Y. (2009). TVMobile wind-up: Time to review public displays, The Straits Times, Forum, Dec 21, 2009.

Tan, S. Y. (2009). If StarHub is sincere, offer SingTel its quality content too, The Straits Times, Forum, Nov 14, 2009.

Tan, S. Y. (2009). Ez-Link has yet to justify new charges, The Straits Times, Forum, Sep 15, 2009.

Tan, S. Y. (2009). Waive charges for ez-link top-ups, The Straits Times, Forum, Aug 29, 2009.

Tan, S. Y. (2009). Buses and trains: Designs not user-friendly, The Straits Times, Forum, Jan 28, 2009.

Tan, S. Y. (2008). Merging schools must take care not to lose their identity. The Straits Times, Forum, Oct 28, 2008.

Tan, S. Y. (2008). SMRT taxi's F1 surcharge. The Straits Times, Forum, Sep 23, 2008.

Tan, S. Y. (2008). Tune out TV Mobile, please. The Straits Times, Forum, Mar 29, 2008.

Tan, S. Y. (2004). Cashless transactions in school: Gee whiz, why the $2 Charge? The Straits Times, Forum, Feb 21, 2004.